Oil Spill Response Ltd (OSRL), the largest international industry-funded cooperative dedicated to supporting its members in preparing for and responding to oil spills, has marked another step in its rebranding efforts through the reveal of its newly designed logo.
Encapsulating OSRL’s core values of safety, collaboration and innovation while reflecting its commitment to future aspirations, the new logo is part of the company’s wider rebrand which also includes a refreshed mission and vision.
“We wanted a brand that not only reflects our 40 years of leadership but also positions OSRL for the future,” remarked Darren Waterman, Engagement Director. “The new identity stands as a symbol of our unwavering commitment to safety, innovation, and collaboration.”
OSRL looks to the future
The new logo, which was conceived through an extensive brand review, will be gradually rolled out across all company touchpoints, including its website, social media channels, training materials, and operational equipment.
“We are proud to introduce a brand that honours our rich legacy while looking toward the future,” commented Vania De Stefani, CEO. “This new logo is not just a visual change; it’s a reflection of OSRL’s evolution and our ongoing dedication to our members and the industry.”
The brand rollout will continue throughout 2025 to ensure a sustainable approach minimising waste.
