Downhole Tools International (DTI), a supplier of coil tubing, wireline, slickline and cable-deployed tools, has adopted the name Pragma as it redirects its strategic focus toward the development and commercialisation of advanced well barrier technologies
Backed by recent investment from FrontRow Energy Technology Group and BGF (Business Growth Fund), the company is reshaping its business around a three-tier well barrier portfolio. At the centre of this strategy is its flagship M-Bubble metal expandable barrier technology, while the company continues to provide customers with its broader range of downhole tools.
The rebranding represents a return to the company’s original name and reflects a renewed commitment to its innovation-driven heritage. Pragma will continue developing technologies designed to address complex well integrity, water management, and plug and abandonment challenges across the global energy industry.
To support this direction, the company has made significant investments in its workforce, technology development pipeline and international presence, strengthening its position for sustained future growth.
The appointment of David Stephenson as CEO in late 2025 was followed by the establishment of an enhanced management and international business development team. The team brings extensive experience in global well intervention and well barrier development, covering design, operations and commercialisation.
Alongside the redesign and relaunch of its PKB and IX plug technologies under the Pragma brand, the company will maintain M-Bubble as a key component of its growth plans. Efforts will continue to focus on commercial deployment and wider international adoption, particularly in the Middle East and Asia Pacific markets.
David Stephenson comments: “Rebranding as Pragma is about more than a change of name - it’s about reaffirming our focus on well barrier technology and the innovative approach upon which the business was founded.
“With the support of FrontRow and BGF, we’re in a strong position to grow M-Bubble whilst developing well technologies from concept through to commercial deployment, as we help operators tackle increasingly complex well integrity and water management issues.”
